Creators are not being paid what they’re worth

CREATORS ARE NOT BEING
PAID WHAT THEY’RE WORTH

Over 50 million people consider themselves creators. The freedom of expression along with the desire to leave the traditional 9-5 behind have resulted in today’s creator economy. People are seeking to turn their passions into professions.

HOWEVER, EVEN WITH ALL THE EFFORT AND TIME PUT INTO CONTENT CREATION, THE PROSPECT OF A REWARD AS AN “INFLUENCER” IS DIMINISHING. HERE ARE A FEW REASONS WHY:

Picture via @whitneyysimmons Instagram

COMPETITION – GONE ARE THE DAYS WHEN POSTING HIGH-QUALITY PHOTOS WAS ENOUGH. THE MARKET IS SO SATURATED, AND ORIGINAL CONTENT ISN’T ALWAYS REWARDED.

Picture via @larray Instagram

BURNOUT—THE PRESSURE TO PRODUCE CONTENT CAN BE OVERWHELMING, AND WITH NO REAL PROMPT OR GUIDES, IT CAN CAUSE INFLUENCERS TO REGURGITATE CONTENT RATHER THAN CREATE SOMETHING ORIGINAL, ESPECIALLY WHEN ORIGINAL CONTENT DOESN’T EARN THE GROWTH AND ENGAGEMENT THEY’RE HOPING FOR.

Picture via @danishacarter on Instagram

ALGORITHMS – THE CURRENT SOCIAL MEDIA PLATFORMS HAVE EVER-CHANGING ALGORITHMS, MAKING IT INCREASINGLY DIFFICULT FOR CREATORS TO GET THEIR CONTENT SEEN.

Picture via @monetmcmichael Instagram

Inconsistencies in how to earn an income—not only is influencers’ income regularly tied to brand deals and sponsorships, but also the social media platforms themselves are regularly pausing or changing the bonus structure they offer, making it difficult.

At INMO, we do things differently. We value authenticity and original content above all else, and we want to heighten the potential reward for creators with our fully-monetized social media app. In the INMO app, it pays to be original. Unlike traditional social media platforms, we plan on rewarding creators for our content directly, building a sustainable ecosystem for content creators. We believe on providing creators with the tools they need to thrive.

So if you’re one of the 50 million people we mentioned above who consider themselves a creator, we want you to join us in INMO. INMO card holders will get early, exclusive access to the Beta App when it launches. The INMO card is a key to joining us in building a new space for creators to do their thing. Do you have yours yet?